Если ты только начинаешь разбираться в маркетплейсах — разберёмся по шагам
1. Конкуренция и демпинг
Одной из главных проблем для продавцов на маркетплейсах является жесткая конкуренция.
Начинающие предприниматели часто страдают из-за ценовой гонки.
2. Высокая комиссия площадки
Маркетплейсы часто берут комиссионные до 25%, что отпугивает новых продавцов.
Это негативно отражается при низком среднем чеке.
3. Сложности с логистикой
Организация доставки — ещё один аспект, вызывающий сложности.
Некоторые маркетплейсы имеют строгие регламенты, что ограничивает свободу.
4. Проблемы с отзывами и рейтингами
Звезды и комментарии сильно формируют доверие.
Но предвзятые клиенты могут оставлять негатив.
5. Трудности с модерацией товаров
Фильтрация контента часто создает неопределенность.
Иногда поддержка реагирует слишком долго, что демотивирует.
6. Финансовые задержки
Финансовые транзакции — могут вызывать неудобства.
Некоторые маркетплейсы необоснованно замораживают средства.
7. Сложности в техподдержке
Коммуникация с площадкой часто медленно реагирует.
Это создаёт стресс.
8. Постоянные изменения правил
Регламенты могут создавать правовую неопределенность.
Это влияет на стабильность бизнеса.
9. Кража контента и идей
Фото могут быть использованы третьими лицами.
Маркетплейсы не реагируют оперативно, и продавец теряет уникальность.
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