Если маркетплейсы пока кажутся тёмным лесом — разберёмся по шагам
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Одной из главных проблем для продавцов на маркетплейсах является борьба за внимание покупателя.
Малый бизнес часто страдают из-за низкой маржинальности.
2. Высокая комиссия площадки
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Это заметно при высокой конкуренции.
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Транспортировка товаров — ещё один источник проблем.
Некоторые маркетплейсы требуют пользоваться их логистикой, что повышает издержки.
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Оценки пользователей сильно влияют на продажи.
Но накрутки могут искусственно занижать рейтинг.
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Контроль качества часто создает неопределенность.
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Вопросы расчётов — не всегда происходят вовремя.
Некоторые маркетплейсы необоснованно замораживают средства.
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Коммуникация с площадкой часто отвечает шаблонно.
Это вредит бизнесу.
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Условия работы могут меняться без предупреждения.
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Идеи могут быть скопированы конкурентами.
Маркетплейсы не обеспечивают защиту бренда, и продавец страдает от копий.
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